Landing page optimization: Content Targeting - Landing page optimization helps to improve your customer’s opinion of a website. It is based on the content and appearance or design of the landing page.
|
|
Business Related Topics...
Entertainment, Recreation & Sports Related Topics...
Health & Fitness Related Topics...
Home & Family Related Topics...
You are here: DIME Home > Internet Marketing > Landing page optimization: Content Targeting
Landing page optimization helps to improve your customer’s opinion of a website. It is based on the content and appearance or design of the landing page.
Author: Robert Smith
Date: Oct 14, 2009 - 6:22:08 AM
Printer friendly page
For a business to business website a landing page is a lead
capture page that is seen when a potential client clicks on an advertisement,
an email campaign or a search engine result link. “Landing page optimization”
is a term that is used to describe the process involved in improving the
percentage of visitors who fill in the lead capture forms,or in simple words,
how many visitors are giving their contact details.. The purpose of
optimization is to improve the look and feel of the landing page,the copy , the
usability so that, webpage becomes more appealing and convincing to the target
audience.
The content on landing page can be categorized in three major types of
targeting namely:
1. Associative content targeting: This is also known as rule-based optimization
or passive targeting. For this type of targeting, the page content is modified
on the basis of information obtained from the geographic information of
traffic, visitor's search criteria, or other general parameters that are used
for explicit non-research-based consumer segmentation. One good example of
content targeting, is the automatic redirection of a visitor from
2. Predictive content targeting: This is also called active targeting. Content
of the page is adjusted by correlating or comparing any known information about
the visitor for instance, purchase behavior, demographic information, browsing
patterns, etc. to anticipate future actions that are based on predictive
analytics. A good example of predictive content targeting are the
recommendation engines on e-commerce websites.
3. Consumer directed targeting: This is known as social targeting. The content
of a page is created using the relevance of publicly available information that
can be through a mechanism based on reviews, forums, ratings, tagging,
referrals, and so on. An example of consumer directed targeting are the user
reviews the Google Map search results.
To increase the conversion
rate on a landing page, the content on the page must have relevant relation
with the keyword searched, the ad clicked, product and target audiences. The
content should be straight to the point andtthis is because simple and crisp content
will attract more visitors in the shortest time period. There is no guarantee
about how much time a visitor spends on your site. So, it is essential to
provide all the necessary information with extremely easy and simple language.
Apart from the content, the next important thing is design or architecture of
the landing page. The website or landing page must have a professional look and
inspire trust. One good rule is to to make the landing pages as simple as
possible. This helps the visitors to navigate easily and convey the message
properly on the landing page.
Robert Smith is author of Roigeeks.For more information about landing page
optimization, landing page services http://www.roigeeks.com
View all articles by Robert Smith
The New Key To Creating Information Products That Sell Even In Overcrowded, Highly-Competitive MarketsJun 12, 2011 - 5:39:39 PM I want you to add a new word to your business vocabulary -... [Read the full story] |
Marketing Tips - Avoid these 5 Common Mistakes When Beginning Your Online BusinessMay 8, 2011 - 9:37:59 AM When starting a business – offline or online, people are bound to make mistakes; especially if they are starting it for the first time. As it is the case, this article seeks to bring some common mistakes made into limelight so that you can recover from initial financial hiccups if any. It is this financial hiccup that makes one lose their patience and do something wrongly that will affect their online business for sure!... [Read the full story] |
Marketing Tips - 3 Crucial Steps to Take when Starting Your Internet BusinessMay 8, 2011 - 9:34:39 AM Internet businesses are all about proper and strategic planning, without which your business is bound to fail. Most importantly, it is foresight that helps sustaining the online business. Short term gains in online businesses might actually be pitfalls that will see the end of everything! Here are some tips to get your hands dirty on starting your internet business.... [Read the full story] |
Internet Marketing Tips - 5 Steps to Success with Private Label Rights ProductsMay 8, 2011 - 9:29:11 AM Private label rights products or PLR products as they are popularly known are products that are owned by you though not created by you. Buying PL rights from the original owner means you buy the product from the original creator at an agreed price and are then free to promote/sell/resell/modify/edit the product as it were your own.... [Read the full story] |
| Search for articles: |
|
|
 Putting Up a Small Commercial Printing Business |
| So You Might Be Unemployed And Desire To Become A San Francisco Real Estate Investor Now |
| Meditation and Mindfulness: Dealing With Emotion |
| CPA Websites: Five Essential Ideas for Composing Convincing Articles |
| Set Goals In Order to Come Up With Your Action Plan |
| Is the Air in Your Home Safe to Breathe? |
| Coarse Fishing Tackle Review: The JW Young 13ft Trotter Rod |
| Section 1031 Exchanges For San Diego Real Estate Investors |
| Phoenix Real Estate Investing For Highest Possible Earnings |
| Legendary are the Volk Racing TE37 Wheels |
| Developing the Next Generation Wall Station (ChaseDesk™) for Healthcare - A Case Study |
| What are step down transformers? |
| Introducing Sharehype, the Revolutionary Tool for Online Marketers |
| Rewards To Shopping For Austin Real Estate On The Web |
| Hydroponics for Beginners |
Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here.
|
| Dime-co.com Home |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
About
Featured Authors
Subscribe to our RSS feed for immediate alerts