The 6 phases of Webmarketing - The first phase of Webmarketing is what can be called "Capture Phase." The objective of this phase is very simple, it is to bring visitors to your site. But unless you're a site that lives only by the number of visits and through advertising (such as portals or the ezines), you might want to not that everyone and anyone who come visit. |
|
Business Related Topics...
Computer Related Topics...
Entertainment, Recreation & Sports Related Topics...
Health & Fitness Related Topics...
Home & Family Related Topics...
Shopping Related Topics...
Would you like to submit articles to our site? Have a question or a problem?
You are here: DIME Home > Internet Marketing > The 6 phases of Webmarketing
The first phase of Webmarketing is what can be called "Capture Phase." The objective of this phase is very simple, it is to bring visitors to your site. But unless you're a site that lives only by the number of visits and through advertising (such as portals or the ezines), you might want to not that everyone and anyone who come visit.
Author: Joanna Rivera
Date: Jul 29, 2009 - 4:52:31 AM
When Webmarketing is executed correctly
and completely, it has six distinct phases. These phases will be
described in the following paragraphs and illustrated by examples.
1. Capture Phase
The first phase of
Webmarketing is what can be called "Capture Phase." The
objective of this phase is very simple, it is to bring visitors to
your site. But unless you're a site that lives only by the number of
visits and through advertising (such as portals or the ezines), you
might want to not that everyone and anyone who come visit. You are on
the Internet to do business, to sell products or services and what
you are looking for, they are potential customers. These customers,
we can call them "customers value-added"! Here are three
methods to get them to visit your website.
A. People are
discovering the sites, above all, thanks to search engines. One of
the reports of Ernst & Young "indicating that half of those
who purchased on the Internet have found their product through search
engines. You have to necessarily learn how to optimize your ranking
in search engines.
B. The other way that can be found on the
Internet is through a link. You can register either in an exchange
program of banners or establish your own reciprocal links with other
sites. To discover the persons associated with you, you can try at
the request form at Infoseek, this "link: www.yourdomain.com"
C. Use banners and advertising on sites a large audience is
really popular. The response rate does not always follow through
against. Each population, each country more or less reacts
differently depending on the type of banners used. Some design, some
form, some text may cause a positive reaction in France, no reaction
in Quebec and a normal reaction in Belgium. You should know from the
outset what kind of audience you want to target for the design of the
banner and the choice of site or advertisement is made.
2.
Phase Control
This may be the most difficult phase. The
website should reflect the needs and desires of your visitors and not
projecting the benefits and qualities of your products. To simplify,
your website must be a mirror of your visitor and not a presentation
of your company. Here are a few features taken into account to
facilitate the control of your visitors.
A. Each of your
different visitors with its own level of knowledge of the Internet.
Be not take experiment for the ignorant and the beginner, for a
specialist. Therefore propose several approaches.
B. Repeat
so that your site promotes the interest of your visitors. It is their
desire to go further, learn more about you, your products.
C.
Give enough choices to your guests to match as often as possible to
their needs and interests.
3. Qualification Phase
Once
phase control is done properly and skillfully analyzed the
information obtained is a result enough to make an initial
qualification of your visitors. This is simply to have your site,
choices, options, possibilities as you learn, every time, more about
your visitors. A kind of journey that you can separate your visitors
into different categories corresponding to your products, services.
This is a time to define your visitors, if they are "customers
value-added" or not!
A. Create options These may seem
very interesting but that will, above all, a get rid of visitors who
do not fit the profile of the client sought. (for example, visitors
to visit directly from your links page, you can certainly become a
potential customer).
B. Also create very specific choices,
corresponding to a request, has a potential for individual well
defined. What is necessary to do is separate your visitors according
to their needs ... those who walk, to see history does not interest
you and the other, they must be separated to better understand,
better know and meet their demands by offering the product offers the
most suitable.
4. Constraint phase.
This new
phase aims to motivate your clients value-added "to do what you
want them to do. It can be: sign up to your mailing list, buy
products or services, contact you, load a trial version of software
that you offer or any other action you deem important in your sales.
We can consider that there are three basic actions that you want to
see your "customer value-added" make, here in order of
importance:
A. Purchase. If you have makes your work while
respecting the needs of your visitors in your proposal of products,
your customer buys forcement in one visit or else he will begin the
cycle lie a purchase if it is not possible to buy your product or
service online.
B. Register. Make your registration form a
simple and accessible throughout your site.
C. Bookmark It's
surprising how few sites suggest to their visitors to add their
bookmark. However, rule number one of any marketing approach is "if
you want a person to do something, tell him to do so."
5.
Phase of Contact.
Once your visitors leave your site,
what is the program and tactics developed for recontact? How do you
re enough for a return? Do you have a simple, practical, no
maintenance work to keep in touch and be accepted by your visitors?
Here is an approach to response.
A. A warning by email when
your site is updated. There are many sites that offer perl scripts
that have this feature and of course, free.
B. For your
customers potentially important, you can offer them a small custom
page on your site. It is not very much, it asked not enormenent of
your document and allows for further tightening of links!
C.
Finally, a monthly magazine that you send by email is an important
communication tool.
6. Phase Capture.
This
last phase is the same as the first with a small difference. We must
bring back your visitors but why not bring them back on sites
tailored exactly to their needs. You are, for example, a publishing
house, you edit all kinds of books but, among other books on the
history of France. Take back your customers interested in this topic
on a site just dedicated to the history books!
Your activity,
the nature of your potential customers, the structure of your sales
cycle, the price of your product (and a dozen other strategic
elements) are all important points that allow you to determine the
tactics used to manage your site.
The method in 6 phases you
should apply to discover the majority of possible situations and
planned by a company seeking Webmarketing do
Joanna Rivera is an Search Engine Optimization Specialist in India. She is writing articles on SEO, Web Designing and Web Development Services related topics
The New Key To Creating Information Products That Sell Even In Overcrowded, Highly-Competitive MarketsJun 12, 2011 - 5:39:39 PM I want you to add a new word to your business vocabulary -... [Read the full story] |
Marketing Tips - Avoid these 5 Common Mistakes When Beginning Your Online BusinessMay 8, 2011 - 9:37:59 AM When starting a business – offline or online, people are bound to make mistakes; especially if they are starting it for the first time. As it is the case, this article seeks to bring some common mistakes made into limelight so that you can recover from initial financial hiccups if any. It is this financial hiccup that makes one lose their patience and do something wrongly that will affect their online business for sure!... [Read the full story] |
Marketing Tips - 3 Crucial Steps to Take when Starting Your Internet BusinessMay 8, 2011 - 9:34:39 AM Internet businesses are all about proper and strategic planning, without which your business is bound to fail. Most importantly, it is foresight that helps sustaining the online business. Short term gains in online businesses might actually be pitfalls that will see the end of everything! Here are some tips to get your hands dirty on starting your internet business.... [Read the full story] |
Internet Marketing Tips - 5 Steps to Success with Private Label Rights ProductsMay 8, 2011 - 9:29:11 AM Private label rights products or PLR products as they are popularly known are products that are owned by you though not created by you. Buying PL rights from the original owner means you buy the product from the original creator at an agreed price and are then free to promote/sell/resell/modify/edit the product as it were your own.... [Read the full story] |
Search for articles: |
Latest Articles in All Categories |
Putting Up a Small Commercial Printing Business |
So You Might Be Unemployed And Desire To Become A San Francisco Real Estate Investor Now |
Meditation and Mindfulness: Dealing With Emotion |
CPA Websites: Five Essential Ideas for Composing Convincing Articles |
Set Goals In Order to Come Up With Your Action Plan |
Is the Air in Your Home Safe to Breathe? |
Coarse Fishing Tackle Review: The JW Young 13ft Trotter Rod |
Section 1031 Exchanges For San Diego Real Estate Investors |
Phoenix Real Estate Investing For Highest Possible Earnings |
Legendary are the Volk Racing TE37 Wheels |
Developing the Next Generation Wall Station (ChaseDesk™) for Healthcare - A Case Study |
What are step down transformers? |
Introducing Sharehype, the Revolutionary Tool for Online Marketers |
Rewards To Shopping For Austin Real Estate On The Web |
Hydroponics for Beginners |
Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here.
Dime-co.com Home |
|
|
|
|
|
|
|
|
|
|
|
|
|
Disclaimer: Dime-Co.Com is an online information article and video article network. All articles, video articles, comments, and other features herein are for informational purposes only and are provided "as is" without warranties, representations or guarantees of any kind. The views and opinions expressed in an article, comments, links or blogs are the author's own, and not necessarily those of dime-co.com's owners. For full disclaimer, please read our TOS.