7 Principles To Apply In Your Business Pages - It is quite easy to make web pages that are pleasing, clear and which we expect all the promises of the world. But the only promise that you really expect is to close the sale. Let's review all 7 principles that allow you to maximize your sales and profits |
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It is quite easy to make web pages that are pleasing, clear and which we expect all the promises of the world. But the only promise that you really expect is to close the sale. Let's review all 7 principles that allow you to maximize your sales and profits
Author: Joanna Rivera
Date: Jul 29, 2009 - 5:19:46 AM
It is quite easy to make web pages that
are pleasing, clear and which we expect all the promises of the
world. But the only promise that you really expect is to close the
sale. Let's review all 7 principles that allow you to maximize your
sales and profits. These are the essential elements that should be in
all your online communications.
1) Start with a wealth of
benefits
I will not repeat it enough: the title is the most
important element of your page. When you arrive on a page, what do
you do? You read the title and decide whether or not to continue your
reading. Your customers are the same.
Studies show that the
title may increase the response rate to an offer dramatically. The
best of the world will not for you if visitors do not read and that
is exactly what the title: it catches the eye of the user and
requires to read the rest of the page.
Less than half of
readers exceed a page in the title. It is therefore imperative that
you spend as much time as needed to have "good" title.
Leave aside the double-meaning titles or misleading. This
type of grip to reveal more about you and your values on the
prospect.
And the secret is this: your visitors are much more
interested to read about themselves and your company.
So talk
of a benefit that improves the life of your customer. Use words like
"learn", "new", "now", "yes",
"free", words that are active, attract attention and
promise something. The two words most valuable in the eyes of your
customers are "free" and "you".
2) Focus
on the prospect
Your entire message should revolve around
your client. The approach may be different on their current status (
"Do you live at the moment is not so dramatic") and their
dreams ( "Imagine that you can finally offer three months of
vacation to Tahiti").
Return to the product or service
you offer. Why there? Why is your company offers it? In the mind of
the prospect, your product is just a name, link benefits to the name.
3) Provide multiple benefits
A benefit is something
that will make life more pleasant your customer, using your product
or service. That is why the prospect buys, that is why the product
exists and you must meet those expectations. You linger a long time
on the product and ...
List all the benefits you can think
of. Do not consider important, you trierez later. Make a list as long
as possible. Write really all that can bring your product to the
customer.
Once this is done, let the list of a few hours
later and repeat it. Add what you have forgotten the benefits and
rank in order of importance, from most important to least
significant.
4) List the characteristics
A feature
is a fact about a product or service, such as "Made in
Thailand", "100% oak" or "adjustable from 10cm to
120m. The features show how the product works, what is delivered, its
possibilities.
The characteristics are that the media
profits. Profits are always paramount with the features but without
them, the benefits are unfounded. You concrete and prove the benefits
with features. For example, "The only scale that you need
(benefit) because it is extendable 50cm to 75m (typical)
5)
Make a long text
It is a fact, a long text sells better than
short text.
Customers want information and seek as the
product is expensive. If your prospect is beyond the title and begin
to read the body of your message is that he wants to buy or at least
think seriously. Thank them for reading by providing the answers to
all questions and demonstrating that not only meet your product
needs, but will do much.
6) Talk about you, but at the right
time
Wait for the text to discuss your company details.
Consider your company as a magician who, after describing at length a
turn, have removed the rabbit and a few rounds of cards is finally
reappearing rabbits, a playing card between your teeth, which
everyone expects.
Your company is the magician to whom
s'extasient customers and your product is the rabbit that appears
with the map of the benefits as expected.
Nobody appreciates
the magician before the show, your clients do not thank your company
before you know everything about the product.
7) Ask for the
answer now
Any text must provide a commercial message, which
must be a call to action. Do you want the customer telephone, write
or take an order online?
With the advent of mass
communication, the proliferation of television channels, radio,
magazines and newspapers, you receive thousands of requests per year.
Make sure your application appears and be firm and direct.
Summarize your main points and ask yourself the question: is
there a reason why your prospect should not act immediately? Try to
propose an additional benefit: a limited in time or an additional
warranty.
There are 7 principles to write pages that sell.
Remember that the pilot Internet content, and that includes the words
on your pages. Make sure that this aspect of your online marketing
serves correctly because the content is your primary marketing tool.
Author:
Joanna Rivera is an Search Engine Marketing Specialist in India. She is writing articles on Link Building Services, SEO and Web Designing Services related topics.
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