You are here: DIME Home > Movies > The Art & Concept of In Film Marketing

The Art & Concept of In Film Marketing

Marketing, advertising and promotions determines the fates of business in modern days. Media promotions through televisions and films are the biggest channels that enable a product launch that successfully caters and reaches out to the people. The concept of In-film marketing arose from the brand endorsements that celebrities or popular film-stars project in commercial advertisements aired on big and small screens. Proper Film marketing for big budget multi star cast movie does guarantee the initial set of audience, and if the film proves to be a hit, proper in film placement of the product will be bound to get it noticed and in the process a name . With the growing awareness of branding products entertainment marketing is undoubtedly assuming greater importance & popularity.

Author: Manstone
Date: Feb 16, 2009 - 1:08:05 AM

Printer friendly page

In Film marketing or In Film product placement, to be more specific is the premiere and most effective mode of entertainment marketing. Generally when a top conglomerate launches a new product it has several activities that are undertaken simultaneously. They could directly have the product launch released by the press in the form of newspapers and magazines, they could create the hype for its online consumers by aggressive advertisements and marketing on the web, they could also call upon top news channels and ask them to do a thorough coverage on their launch and then telecast it on their respective television networks. These activities would generally ensure that the people, masses and classes alike would become aware of the launch in the market, but as far as creating brand awareness or identity is concerned and in the process reaching out to the targeted set of consumers, you would need to have a public figure to acknowledge the usage of that particular product and that comes through in film marketing.

People generally tend to confuse the two terms “Film Marketing” & “In Film Marketing”, and in most cases they assume them to be the same, which isn’t correct. Film Marketing is generally a practice undertaken by most film studios by investing in expensive marketing campaigns such as paid trailers on television & radio, snapshots and promos of the film are also shown during the premiere of an equally anticipated release. In Film marketing is done basically to bring the product to the eyes of maximum viewers. When a big budget movie assembling of the top stars in the Film Industry releases, the hype it creates prior to its release will ensure it gets a grand opening. Most importantly if it is declared a pre-release hit then product owners could use the film as a platform to market its product. In case it is a product from the garment industry, then the lead actor could be shown wearing garments from that particular company, if it is automobiles the actors could be projected as using them through out the film.

The idea is simple. Celebrities are trendsetters in terms of fashion and lifestyle that they project on screen. To have them endorse the products in a successful film where you have millions of viewers will make the commodity a household name and in the process boost up their sales. Other then In Film marketing other modes of marketing opts for the services of advertising agencies and public relation agencies, wherein the product to be launched is promoted by these organizations by reaching out to the general customer.

View all articles by Manstone

Link to this article:

Code to copy:

<a href="http://www.dime-co.com/movies/The-Art-Concept-of-In-Film-Marketing.shtml">The Art & Concept of In Film Marketing</a>

---

Search for articles: Advanced Search

Recommended Associates

Latest Articles in All Categories

Putting Up a Small Commercial Printing Business

So You Might Be Unemployed And Desire To Become A San Francisco Real Estate Investor Now

Meditation and Mindfulness: Dealing With Emotion

CPA Websites: Five Essential Ideas for Composing Convincing Articles

Set Goals In Order to Come Up With Your Action Plan

Is the Air in Your Home Safe to Breathe?

Coarse Fishing Tackle Review: The JW Young 13ft Trotter Rod

Section 1031 Exchanges For San Diego Real Estate Investors

Phoenix Real Estate Investing For Highest Possible Earnings

Legendary are the Volk Racing TE37 Wheels

Developing the Next Generation Wall Station (ChaseDesk™) for Healthcare - A Case Study

What are step down transformers?

Introducing Sharehype, the Revolutionary Tool for Online Marketers

Rewards To Shopping For Austin Real Estate On The Web

Hydroponics for Beginners

Do you write?

Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here.

News Feed

Dime-co.com Home

Business (9328)

Computers & The Internet (5740)

Entertainment (1348)

Family (958)

Finance (1963)

Health (4246)

Home and Living (6670)

Marketing (6113)

Shopping & Product Reviews (2624)

Sports (694)

Travel and Vacations (1689)

Video Articles (1)

Editors Pick (1)