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Real Estate Marketing Secrets

There is always a need for effective real estate marketing ideas, especially during a slow economy and a slow housing market. Perhaps, what is most important in selling real estate or even other products and services is for the agent to gain the trust of the prospect.

Author: Michael Bartonolis
Date: Jan 8, 2010 - 2:12:00 PM

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Powerful real estate marketing ideas are always needed, particularly during those times when the housing market is sluggish and when the economic situation is not so good. Gaining the trust of your prospect is arguably one of your most vital tasks when you are selling real estate or even other services and products. It is therefore important to communicate to potential clients that they can rely on you to provide quality service and that you are knowledgeable on how to help them get the best deal. Related to this, is the need to show that you are enthusiastic about the properties that you are selling and this can be shown through nonverbal clues like the tone of voice, the volume of your voice, your rate of speech, your facial expressions, your inflection, eye contact, and your listening skills.

Another essential real estate marketing method is to enhance the awareness of people regarding your unique selling points, you name and your company. You can apply online adverting and the usual print advertising methods to do this. Another important method is to eliminate doubt in the minds of potential customers through references, testimonials by clients, and becoming a member of respected professional organizations.

Ensuring that marketing is one of your uppermost priorities that should be acted upon everyday is another important real estate marketing idea. If you do not act on marketing everyday, this may provide your competitors with the chance to get ahead of you and you may lost potential clients in the process. Without a daily marketing program, your potential clients and even your current customers may discover one of the latest offerings from your competitors through a press release, an exhibit in a trade show, a postcard mailing, a phone call, a blog post, a door hanger, a sales letter, or a brochure.

Another key real estate marketing strategy is to start a blog on a topic that is linked to your particular field. It is vital that this blog should contain information on solving or preventing the problems of people. After establishing a blog, you can invite your present customers and prospects to visit your blog site. What blogging can do for you is that the readers will gradually consider you to be an expert in the topic that you have chosen to focus on. This will create an impression that will ensure that your name and that of your company will be foremost in the minds of your blog readers when they have a problem that can be solved by what you are selling. It is important to note, however, that you should have a definite time to regularly post a blog or your readers will soon stop visiting your blog site7.

View all articles by Michael Bartonolis

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