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Google Instant: The Demise of Search Engine Optimisation?

In the past month or so the internet has been awash with comments about this subject that has prompted this report produced simply to lighten the atmosphere and restore order.

Author: Robert Deans
Date: Oct 22, 2010 - 5:24:28 PM

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There is lots of chitter chatter going on in the world of Seo relating to Google’s newest endeavour; Google Instant. A glance at the blogosphere and forums unveils worries from across planet concerning the recent search enhancement (which shows results while you type) could signal the death of SEO. The previous occasion the web encountered this level of hassle Chicken Licken was away to visit the king!



In the past month or so the web has been awash with comments about this subject which has prompted this report produced simply to make things right, and restore calm.



Google Instant is the latest enhancement for internet search engine users, the service anticipates anyone's search while they type and displays results linked to what Google believes you are searching for, key stroke by key stroke while you type into the search box.



On consideration of the acknowledged details regarding the influence of Google Instant may be less severe and much more positive than many individuals imagine. There is a long history of changes and refinements to the ways search engines function and the SEO industry has seen these problems regarding prior Google enhancements fell by the wayside as SEO either discovers ways to get benefits from the latest systems or is unaffected by them.



It is early days as of yet but all signs show that unfavourable influence may be minimal to search result patterns since Google Instant’s introduction. A glance at reputable community sites shows a calmer reaction to Google’s news. For instance SEOMOZ have just released an article centred round an investigation that demonstrates the release of Google Instant has produced a smaller impact on SEO than the typical algorithm rankings revision!



SEOMOZ offer some persuasive data that sustains the idea that it is business as usual within the community of Search Engine Optimisation and long tail search queries are still very much in use, returning results comparable to before Google Instant started. The reality is the info demonstrates an increase in the application of 4, 5 and 6 word phrases.



This data supports the belief that people’s search methods will remain largely unchanged. Of course, long tail queries are necessary to individuals who employ a strong idea about what they're trying to find and “live” results can have small impact on their search. the theory of “live” results appearing as you type could be fresh, however we've been exposed to predictive or prompted queries for sometime now without having ill effect on SEO.



Of course, there is no justification that the recent usage of long tailed research inquiries won't carry on generally, in fact when individuals have witout a doubt decided on what words they will use in his or her search (in accordance with their own concepts and feelings), the largest part of queries will continue on despite suggestions.



Contemporary experiments with Google Instant have uncovered the possibility of some really positive effects Google Instant might have for companies who are currently ranking highly for very short tail keywords. As an example, when browsing the phrase “mountain bike repair” employing Google Instant, as soon as you've typed “mountain bike”, the retailer Evans Cycles appeared as the highest ranked result. Evans is a countrywide string of bicycle outlets who do offer repairs. With that in mind as soon as you complete the search to “mountain bike repair”, Evans does not rank in any way. Despite the fact that this bucks the trend it demonstrates a fantastic example of how the owner with the right short tailed phrase may grab some additional visitors on their site.



In conclusion although it's still early days for Google Instant plus the innovations in use are relatively unproven, the experience of previous changes and the data being offered show it stands to have very little negative influence on Search Engine Optimisation and the way in which people hunt for results.

This article was written by R. Deans of Boom-Online Marketing, a leading UK online marketing company. For more information about Google Instant visit Boom-Online.co.uk

View all articles by Robert Deans

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