Localise your SEO efforts to increase conversions - Find how and why you should localise your SEO efforts to increase conversion rates and maximise efficiently.
|
|
Business Related Topics...
Entertainment, Recreation & Sports Related Topics...
Health & Fitness Related Topics...
Home & Family Related Topics...
You are here: DIME Home > Search Engines & Search Engine Optimization (SEO) > Localise your SEO efforts to increase conversions
Find how and why you should localise your SEO efforts to increase conversion rates and maximise efficiently.
Author: Diane Forster
Date: Sep 30, 2009 - 11:10:55 AM
Printer friendly page
Many people work on search engine optimisation as they know of the huge benefits it can bring to their business and that it is one of the most effective forms of marketing around. SEO is effective because the users who are finding your website through search engine results already have intent to buy the product or service they have specified in their search term. Localised SEO proves even more effective as the user is searching for an extremely long tail phrase that is specific to one location.
You are able to localise your search marketing campaign by including geographical locations in your target key phrases. This means that users searching for that product or service only want to find results from a certain area, they are searching for something niche and long tail which is why it returns high conversion rates. An example of geotargeting would be ‘Indian Food Manchester’ instead of simply ‘Indian Food’ on it’s own.
Local SEO isn’t relevant for every one, it may not be suitable for your industry or target market. Companies providing a national service that isn’t affected by the location of their customers won’t be affected by local SEO. Geotargeting tends to be for smaller, local companies. Restaurants or food delivery places usually only offer services within a small area therefore local SEO is essential as they would waste money targeting the whole country, it would be completely irrelevant for someone far away to find their website. At the beginning of your SEO project make sure to research whether local SEO is suitable for your business or not.
Search engines are stepping in new realms of geotargeting as they bring in new techniques to match search results to users by IP address. This would mean that your search engine results pages would show websites that are registered to an IP close to yours. This concept is still being tested however so don’t count on it yet!
SEO Junkies are an expert SEO agency with years of experience optimising websites for search engine results pages. We ensure that your keywords and campaign are focused to your target market to bring in the best results possible for you. Our optimisers will fully research your company and market so we have relevant keywords to optimise against and deliver the conversion rates you need.
View all articles by Diane Forster
Know How Of SEO Article SubmissionJul 1, 2011 - 8:59:36 AM SEO article writing is very important. There are many things you should know about article writing. If you have already started having grip on SEO techniques and now when you are here to know more about article writing and submission, I have analyzed few questions you may have to get the answers. How many words should one article have?... [Read the full story] |
Search Engine Marketing - Things You Should KnowMay 3, 2011 - 9:13:20 AM The businesses want the website to receive the maximum possible number of clicks. Pay Per Click (PPC) and search engine optimization (SEO) are the two most famous ways of maximizing the traffic. Usually most of the businesses cannot decide whether to spend for PPC or for SEO.... [Read the full story] |
5 Great Tips for SEO or Search Engine OptimizationApr 25, 2011 - 10:03:15 AM 5 Great Tips for SEO or Search Engine Optimization... [Read the full story] |
Don't fall for these SEO scamsFeb 28, 2011 - 1:31:53 PM While there may be a sucker born every minute, there's also a scamming SEO company born every minute. These companies pop up everywhere and usually end up emailing you or calling you on the phone. They look up domain registry information and contact people every day, and some of them are very good. Good at ripping you off that is.... [Read the full story] |
| Search for articles: |
|
|
 Putting Up a Small Commercial Printing Business |
| So You Might Be Unemployed And Desire To Become A San Francisco Real Estate Investor Now |
| Meditation and Mindfulness: Dealing With Emotion |
| CPA Websites: Five Essential Ideas for Composing Convincing Articles |
| Set Goals In Order to Come Up With Your Action Plan |
| Is the Air in Your Home Safe to Breathe? |
| Coarse Fishing Tackle Review: The JW Young 13ft Trotter Rod |
| Section 1031 Exchanges For San Diego Real Estate Investors |
| Phoenix Real Estate Investing For Highest Possible Earnings |
| Legendary are the Volk Racing TE37 Wheels |
| Developing the Next Generation Wall Station (ChaseDesk™) for Healthcare - A Case Study |
| What are step down transformers? |
| Introducing Sharehype, the Revolutionary Tool for Online Marketers |
| Rewards To Shopping For Austin Real Estate On The Web |
| Hydroponics for Beginners |
Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here.
|
| Dime-co.com Home |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
About
Featured Authors
Subscribe to our RSS feed for immediate alerts