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Mistakes to Avoid in SEO

If you have an SEO company that have years of experience under their belt along with knowledge and experience then this counts for a lot and finding out what works and what does not work only really comes with time.

Author: Diane Forster
Date: Oct 15, 2009 - 6:14:56 AM

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When you have an SEO company that have years of experience under their belt, knowledge and experience count for a lot and finding out what works and what does not work only really comes with time. Search engines do have a habit of changing how they rank websites from time to time but there are a few SEO mistakes that need to be understood by both the SEO Company and the client when it comes to creating a successful SEO campaign. Whether you have a recently built a brand new website or if you have a well established ecommerce solution, SEO can transform the amount of users coming to the website and lead to much more conversions. With this in mind there are a few thing that you need to avoid when it comes to implementing your SEO strategy.

  Don’t Target General Keywords

 Deciding on your keywords can be tricky but it is easy to fall into the trap of choosing general keyword phrases that your potential customers could type in. In order to receive more qualified and easily converted traffic to the website, spending time on your keyword research is crucial in order to find keywords that relate to your products, have a relatively low number of competitors and have a high search volume.

  Don’t Forget About Usability

 Don’t forget that it is useless if you achieve incredible search engine rankings if the usability of the website is poor and users find it difficult to use. Once the user has found your website through the search engines they want to find the product quickly and pay for it without fuss. Without a simple process and a good looking website design the user will immediately get frustrated and go back to the search engine to find a better solution to their problem. Having features such as a proper site structure and logical navigation will help both users and search engine spiders.

  Don’t wait too long

 Search engine optimisation is not a quick fix to a problem to get people to your website. Search engine optimisation takes time but if done properly can work out to be better in the long term with worthwhile search engine rankings that bring your sales. This means that SEO needs to be thought about at the very beginning of the website development so the website and the design can lend itself favourably to future SEO techniques and built correctly to adhere to W3C compliancy.

  Don’t Look At the Search Engine Rankings Everyday

 Search engine rankings change all the time means that the results will change all the time without showing a clear idea of where the website will end up. Spending time to improve the website and checking on the results every other week to see how the work on the site is improving the results is much the best method.

 At SEO Junkies we have tried and tested a variety of different SEO techniques to ensure that we know what works and what doesn’t in order to deliver worthwhile search engine results. To find out more information about how SEO Junkies can use search engine optimisation techniques to gain the search engine rankings your company desires, visit seojunkies.com or contact us direct.

View all articles by Diane Forster

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