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Small Business SEO Series Part 1 - Keyword Analysis and Monitoring System Setup

In the past severeal years, Small Company SEO, or Search Engine Optimization, has emerged as the most widely used and powerful marketing option for small and medium sized organizations. The reason for this is obvious, Seo done competently and repeatedly can provide the highest return on investment of any other type of marketing available to the small businessperson. This is part 1 of a 3 part article series that talks about, in general terms, the approach involved in producing an effective small business SEO campaign.

Author: Shannon Hearne
Date: Dec 30, 2010 - 3:34:28 PM

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The Small Business SEO series is a three part series that identifies and quickly explains the key components of a successful small business SEO campaign. Part 1 in this series relates to keyword research and monitoring methods. Parts 2 and 3 deal with on-page optimization of internet sites as well as off-page elements respectively.

Recently, Small Business SEO, or Search Engine Optimization, has come forth as the best well-known and potent marketing option for small and medium sized companies. The cause for this is clear, SEO done effectively and on a regular basis can provide the maximum return on investment of any alternative type of marketing available to the small business owner. As the speed of technology increases more as well as more people are going to the internet and search engines for shopping and research. Other types of "traditional" small small business advertising such as magazines, yellow page advertising, newsletters, brochures, and magazine placements have seen a pointed decline in ROI and performance in current years. Small business people have acknowledged this and are investing more and more in their marketing and advertising time and budget on SEO as well as other types of internet marketing. This informative article discusses generally the process involved with running a highly effective Website seo campaign.

A successful small business SEO campaign generally begins with market and keyword research. This task, through lack of expertise about its importance, is sometimes not given a large amount of consideration by seo newcomers. Search engine optimization Experts understand that investing timein keyword research is absolutely required and will pay-off when it comes to better outcomes and Return on investment. Keyword research is simply the process of discovering the keywords and phrases that it is the most logic to target in the Seo promotion. The first step in keyphrase research is to identify all the key terms that could be employed for a particular business. After this, an analysis really should be made of the competition for this keyword in addition to potential search traffic. The end result of this analysis is usually to identify the particular keywords which have good targeted traffic and and minimal levels of competition. In Search engine optimization terminology these are referred to as "low hanging fruit" and will also be the words which are targeted and that the remaining portion of the SEO campaign is focused at. There are a number of tools and software applications for accomplishing this research and analysis. The google adwords keyword tool is a no cost tool that can be very helpful for determining search phrases and analyzing levels of competition. Many people in the SEO community employ a variety of paid software for keyword examination.

The next step is to determine baseline website visitors and rankings and to setup some kind of method to track results and progress in rankings and site visitors from seo efforts. Most web web hosting providers provide a free statistics program as part of their service. Google analytics is also a free program that can be used to measure and track traffic and web analytics. Either way, some type of analytics program should be put in place to measure and track traffic improvements and also measure the success of the Web optimization campaign. In addition internet search engine placement can and should be tracked and checked. There are some free tools designed for this but the more effective software are paid tools such as Rank Tracker which usually are used by SEO professionals.

After the initial keyphrase research is finished, the greatest possible keywords picked, and traffic and search rankings measurement methods are in position then the subsequent step of the SEO marketing campaign can be commenced. The next step in a standard Seo campaign, on page optimization, is discussed in Part 2 of this series.

This article was written by Scott Hearne, a SEO Analyst with http://www.acmewebresults.com. Acme web results is an internet marketing company that specializes in Small Business SEO Service. Call us at (512)767-9319 or visit our about small business seo or marketing.

This article was written by Scott Hearne, a SEO Analyst with http://www.acmewebresults.com. Acme web results is an internet marketing company that specializes in Small Business SEO Service. Call us at (512)767-9319 or visit our about small business seo or marketing.

View all articles by Shannon Hearne

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