The Future of Mobile SEO - SEO companies have always tried their best to stay on top of the changes in search engine algorithms and updates in order to ensure their client sites gets the top ranked.
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You are here: DIME Home > Search Engines & Search Engine Optimization (SEO) > The Future of Mobile SEO
SEO companies have always tried their best to stay on top of the changes in search engine algorithms and updates in order to ensure their client sites gets the top ranked.
Author: Bharti
Date: Oct 6, 2011 - 4:08:29 AM
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SEO companies have always tried their best to stay on top of the changes in search engine algorithms and updates in order to ensure their client sites gets the top ranked. Search engine programmers, on the other hand, have always tried to come up with newer and foolproof updates for their algorithms to provide online searchers the most authentic and accurate results. And suddenly we have mobile phones in the picture – the impact of which needs some serious consideration today.
One does not need any Nostradamus to figure out that the future of mobile Search Engine Optimisation (SEO) is shining the brightest. In fact, the manifestation of such future is everywhere. As more and more companies realize that almost everyone has mobile phones that are technologically ready to accommodate the cyber world, more and more of them are increasing their chances of greater revenue by means of Mobile SEO.It is important to understand that the search engines are scurrying to keep up, and they are still doing a lot of testing. Mobile algorithms get updates just like traditional web search algos, and in some cases, they can be significant.
Mobile SEO can also be very focused on location, and though the search engines are not yet actively including your current GPS location in normal mobile web search, I think they will soon. Currently, to include GPS location data with your search query you actually have to set your location before you do your search. The potential for automatic inclusion of location information coupled with the personalization will make mobile search results even harder to anticipate and track. Mobile SEO will focus heavily on traffic as a measure of success for exactly this reason. The caveat is that if you are using mobile SEO to drive foot traffic to a store, people may get everything they need from the map, address, phone number and other information included in a mobile search result, and they may not even need to click through.
Applications are also altering mobile SEO. Mobile searchers are actually turning to mobile search applications instead of web search more and more. These include search engines like WikiTude, UrbanSpoon, RedLaser and Shazam. Downloadable search applications have different input mechanisms that can make them more fun, more interactive or more useful, and in many cases, the results tend to be more specialized and provide more information than a regular mobile web search.
It is also important to understand that applications are actually ranking in Google search results somewhat like a Universal result; so if your app is ranking well in the app store it could be pulled into a normal search result. With the launch of Google’s new mobile application marketplace Campfire, as well as the Android Marketplace and the AppStore, you can expect this to happen even more, both in mobile and traditional results. When you click on the link in the search results, it actually opens the AppStore on your phone or iTunes on your traditional computer, executing a command much like opening a PDF file in Adobe reader. Having applications that rank well in the application marketplaces is important for driving downloads, but it is can also be a strategy to push competitors down in traditional search results, like videos or images that rank in Universal results might do.
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