You are here: DIME Home > Social Media > Finding Career Path in Digital Marketing


Finding Career Path in Digital Marketing

The world has gone digital and so have modern businesses. Internet based companies have become very dominant over the past 15 years beginning 1995 since the days when Netscape went public.

Author: Sudhir Mantena
Date: Sep 7, 2011 - 8:36:05 AM


Printer FriendlyPrinter friendly page

Digital Marketing:
    When was the last time you booked a train ticket at the station?
     (Or)
    Looked into an Encyclopedia to find something?
(Or)
    Posted a letter / card to someone

The world has gone digital and so have modern businesses. Internet based companies have become very dominant over the past 15 years beginning 1995 since the days when Netscape went public. Over the past decade, business models have evolved and become more sophisticated in terms of offering products and services to individuals and other companies.

Online marketing is a challenging profession. It calls for lot of visualization and understanding of the market. To be successful in this profession, the aspirant should have proper training. Recognizing the importance, many institutions have started to conduct courses to train youngsters in the art of digital marketing. Science and technology keep changing. With new inventions, new concepts are introduced. The new approach calls for updating the knowledge. This updating can be done only through proper training programs.

Digital Marketing (DM) includes marketing using digital tools and technologies. Unlike traditional marketing, it is targeted, flexible, measurable and more cost-effective. Plus, it can efficiently use both pull and push methodologies to reach out to an audience. Some of the Channels and Tools of Digital Marketing include:
    Search Engine Marketing: Targeting Existing and Potential Customers when they search on the Internet.
    Social Media Marketing: Targeting Existing and Potential Customers on Social media like Facebook, Twitter, LinkedIn and Blogging.
    Display Advertising: Hiring space on other websites to display banners.
    Mobile Marketing: Leveraging location information to advertise on mobile.
    EMail Marketing: Using the power of e-mail to communicate a message.

Like in traditional media, you need trained professionals for:
-    Media planning
-    Designing, Creating, Executing, Analyzing, Optimizing and Reporting of campaigns.

Within the media landscape, there are companies on different sides of the spectrum such as:
-    Advertisers, Agencies, Media Buying Desks, Demand Side Platforms and Ad-Exchanges.
-    Data Suppliers/networks, Tools, Yield optimizers, Ad Servers and Publishers.

The global ad industry is worth $700bn and Internet comprises $50bn of that. The Indian ad industry is worth $5bn with the Internet advertising comprising $200mn of that. While today Internet Advertising is a small portion of the total advertising, it is expected to grow at the rate of 30% over the next several years. It will therefore, throw open a lot of opportunities for Digital Marketing agencies to be a part of this next growth story. To ensure that the advertising industry is not found wanting in terms of skilled and competent digital marketing professionals, NyooMedia has designed training modules just suitable for their needs.

So a trained digital media professional can find an opportunity in these media sectors specializing in the tasks as above.

Sudhir Mantena runs Business Operations at NyooMedia, which is an Internet Marketing and Lead-generation company focused on Internet & Social Media. Coming from the same tree NyooMedia Institute of Digital Marketing is for your Internet marketing course covering the subjects like SEO course, SEM training, PPC training and Social media marketing training along with Placement Assistance after successful completion of the course. For more details visit our website.



View all articles by Sudhir Mantena

Link to this article:

Code to copy: <a href="http://www.dime-co.com/social-media/Finding-Career-Path-in-Digital-Marketing.shtml">Finding Career Path in Digital Marketing</a>




Related Articles...

Are You Employing Social Networking Properly?

Jul 8, 2011 - 3:53:19 PM

Customers these days normally expect organisations, regardless of their size, to have a social media presence. If you aren't presently established on the major social networks, why not enable an online marketing company or a more specialist social media agency do the job for you?... [Read the full story]

The Ohio Help Group Offers New Social Networking & Marketing Bundle, Free Downloads & Ezine

May 14, 2011 - 5:32:16 AM

With more than 2,651,140 (Twitter) tweets about this year’s Royal Wedding ( per media.twitter.com) and more than more than 30 billion (per facebook.com/press/info.php?statistics ) pieces of content (from news to stories, links, comments, blog posts, photos, videos, notes and more) being shared on Facebook each month, it’s no secret that social networking is BIG today! And as happens with many other things today, this social networking activity now has automated tools to help people manage their accounts. But not all tools are equal.... [Read the full story]

Social Media and Website Development

Apr 12, 2011 - 2:26:15 PM

Launching a new website requires extensive planning, organizing, and strategizing. One of the key components towards a successful web site is effectively marketing and promoting your website. The key aspect of any social media marketing campaign relies on building "social authority." Social authority is developed as an individual or business establishes themselves as an "expert" in their given field or area of expertise, thereby becoming an "influence" in that field or area.... [Read the full story]

Online Barbie Dress Up Games For Young At Heart

Feb 7, 2011 - 10:41:22 PM

Online Barbie Dress Up Games are becoming highly popular to young girls all over the world. More and more women, teens and young girls are talking about these games. It is so easy to play and has more exciting adventures to unlock. The classic Barbie Dress Up Games are given a new light in these online games. You will surely have more fun and enjoy further dressing up your character. Get to change her hair color and her hair style. You could literally go wild and as chic as you would want.... [Read the full story]


Newest Articles in Popular Topics:

Business & Marketing Computers & the Internet Entertainment Health & Fitness
Finding Ways To Save Money And Maximize Revenue In Business
Cooper's Golf Park Tees Off Their New Website
Fiinovation Adjudged CSR Team of the Year & Caring Company at World CSR Day
Reasons Why Kale Realty is the Best Real Estate Firm in All of Chicago
Montreal Tech Startup Kangaroo Rewards Launches Mobile Loyalty Program for Local Merchants
It is time we break out of the SEO Shelter
3 Strong Reasons You Should Start Your Own Blog
Evolve Your Career With CompTIA A+ Certification Exam
High speed VMware Backups - Powered by UltraBlaze() from Vembu
Things to Consider When Selecting a Domain Name for Your Website
Fling Boom "Launches" This Holiday Season
Beautiful Abstract Canvas Art is Up for Grabs
Buying Art as a Gift: Tips From an Expert
Complete Guide to the 2014 Gatlinburg Fine Arts Festival Released by Jackson Mountain Homes
Learn Blues Music Online-Alternative to Traditional Piano Lessons
Avoid This Weight Loss Killer
Recognizing the Causes and Symptoms of Bladder Cancer in Women
Four Reasons to Consider Permanent Tattoo Removal
Three Types of Hormone Replacement Therapy and Why They Are Needed
Causes and Treatment of Acne

Home & Family

Shopping

Sports

Travel
Enhance Your Learning Experience Through Best Responsive Elearning Development Tools
Best Apps for Learning German
Esvees is Cranbourne's Elite Hair Dressing Company
Ozone Generator
Practical Tips When Choosing Gates and Gate Openers for Your Home or Business
Why Cases are Required for Mobile Phones?
Are Dealership Services Worth It?
2015 Jeep Grand Cherokee Named Must-Shop SUV for Towing from AutoTrader.com
Online Selling With An Appraisal Advantage
Macsome AudioBook Converter released New Version V2.0.4
Aditi Ashok signs off with a double
Softball Coaching: Avoid Becoming A Nattering Nabob of Negativity
Softball Coaching Tips - The Funnel Approach
Pick Up Specialized Advice on Jumping Exercises Which Are Highly Effective
Vertical Jump Training Tactics to Increase Your Athletic Performance
Tips for Choosing the Right Paris Short Lets
Hostels - the best choice for working womens and college students
Perfect holiday? Book a cruise and sail in Croatia!
Say Aloha to Your Best Vacation Ever with Kohala Coast Properties
The Perfect Guide for a Fantastic Family Trip to Kansas City

 



Follow & Share Your Favorite Video Articles

Tell a Friend About This Site



Chamber of Commerce - on the Web logo



Subscribe to the eMarket SmartsTM Newsletter in order to keep up to date with what's happening with dime-co.com, get the emails on new video articles, featured articles, and more. Your privacy is always protected. We never rent, sell or trade your private information

:
:

Service provided by GetResponse Autoresponders


Recommended Associates


Latest Articles in All Categories


Putting Up a Small Commercial Printing Business
So You Might Be Unemployed And Desire To Become A San Francisco Real Estate Investor Now
Meditation and Mindfulness: Dealing With Emotion
CPA Websites: Five Essential Ideas for Composing Convincing Articles
Set Goals In Order to Come Up With Your Action Plan
Is the Air in Your Home Safe to Breathe?
Coarse Fishing Tackle Review: The JW Young 13ft Trotter Rod
Section 1031 Exchanges For San Diego Real Estate Investors
Phoenix Real Estate Investing For Highest Possible Earnings
Legendary are the Volk Racing TE37 Wheels
Developing the Next Generation Wall Station (ChaseDesk™) for Healthcare - A Case Study
What are step down transformers?
Introducing Sharehype, the Revolutionary Tool for Online Marketers
Rewards To Shopping For Austin Real Estate On The Web
Hydroponics for Beginners



Do you write?

Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here.

Dime-co.com Home
  • Business (9328)
  • Computers & The Internet (5740)
  • Entertainment (1348)
  • Family (958)
  • Finance (1963)
  • Health (4246)
  • Home and Living (6670)
  • Marketing (6113)
  • Shopping & Product Reviews (2624)
  • Sports (694)
  • Travel and Vacations (1689)
  • Video Articles (1)
  • Editors Pick (1)