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Increasing Your AdWords Quality Score for your Restaurant Franchise - Facts You Should Know

This article covers the ways which can help drive traffic to your Restaurant Franchise website by using a pay-per-click Adwords marketing campaign. This article also will discuss approaches to boost your quality score.

Author: Lucas Labrecque
Date: Mar 2, 2012 - 7:03:43 AM

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One of the most efficient ways to drive relevant traffic to Restaurant Franchise site is to launch a pay-per-click campaign using Google Adwords. In order to come out ahead with Adwords, it's essential to have a good Adwords Quality Score, which is of course based on how Google rates your ads.

Having a high Quality Score is not just to make you feel good, for this will lower the cost of your ads, which is crucial for running successful campaigns. So if you're looking for ways to boost your Quality Score, just be sure that you keep the following principles in mind.

Work On Improving Your CTR: A factor that will play an important role on improving your Quality Score is your CTR, which is why you need to do everything you can to improve your clickthrough rate. Everything you do, from inserting new keywords, removing ones that aren't performing, trying new ad copy, landing page optimization and so on, should concentrate on increasing your clickthrough rate. Google doesn't let anyone know how important a role CTR plays in their algorithm, but the truth is that the quality of your ads is essential and it will help you increase your CTR.

It's a win-win situation when you pull in a high number of clicks, because it will not only get your ad more targeted exposure, but you'll also notice your bids going down while maintaining your top position. Aim to have a CTR of at least 30% to 40% if you want to see your Quality Score rise. You will certainly need some time before your CTR improves, but it will be worth the wait because it will make your life easier when you have a decent Quality Score.

Keep Your Eye on the Landing Page: The landing page is a critical element that can lead to the success of a Google AdWords campaign. It's common sense, your landing page is not only crucial for getting a good conversion rate, but is also important when it comes to saving money on your campaign. How to do this? A high quality score means a lower bid which leads to lower expenses. Simply keep in mind that the content of your ads needs to be perfectly matched to your landing page.

You want a substantial landing page that includes every element that could be original and substantial. An "About Us" page that is connected to your landing page will improve relevancy as well as quality. Google sees "Privacy Policies" as essential which is why you should link to one in your landing page.

Build a Decent History: You need to improve your Quality Score consistently if you want to get the best possible results from your AdWords campaigns. This is mainly because Google happens to take historical performance of your AdWords account when calculating the Quality Score of your account. So it only makes sense to keep on building a good history with your account. You will have more benefits like this than people whose accounts are new or have had issues.

This just goes on to show that when working with AdWords, patience definitely pays. So if you want to get the most out of your Google Adwords campaigns, it's important that you keep track of your Quality Score and try to raise it. The search engine giant wants to offer ads that are highly relevant to the keywords people are using to search, which is why the focus is always on quality, rather than quantity. At first, Quality Score may seem mysterious, but it's really based on common sense principles such as keeping your ads relevant and using targeted keywords.

I have been working in the Restaurant Franchise industry for a number of years. I've now turned my attention to aiding many other professionals find a Restaurant Franchise of their very own.

View all articles by Lucas Labrecque

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