Print Marketing Is Making A Comeback - In the age of the iPads and smartphones, it is easy to assume that print marketing is dead. With these high tech tools looking more convenient and easy to use, who would not be enticed to use them? |
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In the age of the iPads and smartphones, it is easy to assume that print marketing is dead. With these high tech tools looking more convenient and easy to use, who would not be enticed to use them?
Author: Kaye Z. Marks
Date: Dec 21, 2011 - 9:40:35 AM
In the age of the iPads and smartphones, it is
easy to assume that print marketing is dead. With these high tech tools
looking more convenient and easy to use, who would not be enticed to use
them?
If you look at the physical cost of production, you would surely be
discouraged to do print if there are better and most cost-effective
alternatives. However, if you are a corporate marketer who does not
mostly rely on print for revenue, there is an opportunity in print that
will help you lead your business to success. It would be unwise not to
take advantage of the marketing and sales opportunities print marketing
will give to you. Here why print media is still as effective today as
they were in the past:
1. It helps capture attention. With the online market getting more and
more saturated these days, it can be quite difficult for a small
business to be known out there. This is where print marketing can come
in. The print market is widely open with less competition providing you a
great avenue to capture the attention of your target audience. After
all, people still check their mailbox every day and they still pay
attention to what they receive in the mail. Of course, it is crucial
your materials are designed well to capture attention easily. Your
trusted printing company can help you in this area.
2. It helps retain customers. Customer retention is your main goal.
Although it is ideal to get new customers, most of your revenues will
come from repeat sales. Print marketing will do more than just promote
brand awareness. It will also help keep your business on top of their
mind. This in turn will foster long-term relationship, which can lead to
repeat sales in the future.
3. It facilitates easy distribution. You just have to use your mailing
list to send your materials to your customers. There is no need to spend
extra money for audience development cost. Of course, you have to make
sure your list is credible and appropriate to your business. You need to
constantly update it to remove or change outdated information.
4. When people need to ask questions, they turn to print. Although it is
so much easier to post questions on the Internet, many customers still
turn to print when they need to ask difficult questions. They perceive
print to be more credible than what they will find on the web. They
think that if a business invested on print marketing, they must be
something competent and professional. This increases their trust level
on the business.
5. It excites people. With online ads widely available these days,
receiving printed materials excite people. It is as if they are getting
something new and unique. Because the printed material serves as a break
from the usual ads they receive, this excites them.
Social media, email, and the rest of the high tech marketing tools are a
part of the marketing mix, but print marketing should not be easily
disregarded. It still plays an important role on the overall success of
your campaign. Funny as it may seems, but sometimes the best way to
generate more sales and profits is through printed materials. Why not
you see it for yourself? Invest in print marketing today. Do not worry
of the cost of production, as online printing companies will help you
create your materials at affordable rates.
Kaye Z. Marks is an avid writer and follower of the printing company developments and online printing technologies that help businesses in their marketing and advertising campaigns.
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