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How starting a B2B franchise can mean success for entrepreneurs

Many people have ambitions to run their own business, but deciding how to start is always the hardest step. One area in which many people have found success is through running a B2B franchise.

Author: Mark Green
Date: Jun 4, 2012 - 5:58:46 AM

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Many people have ambitions to run their own business, but deciding how to start is always the hardest step. One area in which many people have found success is through running a B2B franchise. Giving the freedom of being your own boss, yet with the support of an established brand and serving other local businesses, a B2B franchise delivers great opportunities.

Working in a business-to-business environment allows certain securities against fluctuations in the economy, as organizations always need support services. Running a B2B franchise provides a certain level of assurance through both the training and support offered, and the existing reputation that has already been created, and these come together wonderfully well with a franchised print shop.

Companies of all sizes are always in need of print shops, whether needing to market themselves to the local community or present their staff and operations to their own corporate client base. It is for this reason that the best of them always offer an extensive array of services, from poster printing to business card printing and everything in between.

For advertising in particular, a print shop B2B franchise is critical, both in helping with the design of posters and banners, and in ensuring they are printed on the right material for the job intended. Advertizing is essential for any business but, in a local area, this can be difficult. Understanding what is needed in a local area can help a small business gain a competitive edge, and the expertise from a print shop can provide this.

Such marketing is ideal for smaller business and stores, but for larger organizations, their printing needs call for a more extensive service portfolio. From brochures and business cards, to letter headed paper, large companies need stationery that can deliver to both their customers and to their staff. Once again, applying developed skills and knowledge is key to providing a successful service.

No matter which materials are required though, success can only truly be measured in how effective they are in delivering results. Having the confidence to take an initial client brief, and transform it into a design which is successful in combining the company message, colors, and voice is an essential skill. Such a skill takes time to develop and hone, and can only be obtained with the right training and experience.

It is also essential to be in a position to advise which materials will work best. This is in regards to both the surface materials used and the inks and toners applied to them. Materials perfectly fine to use internally are not necessarily suited to long term outdoor projects, for example. Being able to explain the differences adds value to the service, and ensures the customer is satisfied which, in itself, can lead to repeat business.

When opening a B2B franchise offering print services, all of the necessary skills, knowledge, training, and support can be provided by a franchise company with experience. Not only can they provide a structured approach by working to a proven business model; with their other franchisees throughout America, they can ensure that vital experience can be learned from. When selecting which parent company to work with, these fundamental components need to be carefully considered.

Mark writes and works for Minuteman Press, the world leader in print franchises and design franchises where you can start a b2b franchise in the print industry. Find out more at www.shop.minutemanpress.com/franchise

View all articles by Mark Green

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