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How to write a Marketing Plan? :

The marketing plan is a document that requires thorough and deep research. A well-written and detailed marketing plan will be beneficial in number of ways. It is a crucial document for both startup companies and for large corporate marketing departments.

Author: Adil Rehman
Date: Dec 21, 2009 - 2:48:29 AM

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The marketing plan is a document that requires thorough and deep research. A well-written and detailed marketing plan will be beneficial in number of ways. It is a crucial document for both startup companies and for large corporate marketing departments.
The main elements of a professional marketing plan will typically include the following stages:
Mission statement: The mission statement describes the nature of the business. It is usually in a few sentences. Sometimes it is combined with vision statement, for large companies. In that case it is not more than two or three paragraphs in length.
List and describe target or niche markets: List the detail of your target or niche markets and identify various segments of a market.

Describe your services: To identify your market, it is necessary to conduct a thorough market research. At the same time, list the new services you wish to provide. Determine the requirement of staff, expertise and costs you need in order to launch these services.  

Marketing and promotional strategies: Clear understanding makes your marketing successful. Spell out as much marketing and promotional strategies as possible. Use best strategy that suits best for different target markets.

Basic marketing strategies include the following: Networking, direct marketing, advertise in print or electronic media, to increase the awareness of your products or services, plan your training programs, write and print articles in local news papers and personal selling. After developing the marketing strategy implement it. If it fails, drop it and if it works, repeat it.
Identify and understand the competition: One of the main parts of market planning process is to identify and learn about your competitors. By identifying your competitors closely you will be able to get solid and unique products better than theirs.
Establish marketing goals: Be realistic and relevant in establishing your marketing goals and objectives.
Monitor your results carefully: By observing the results one can determine what strategies of marketing are going to for you and will give desired results. The process does not end here; it includes the evaluation of the feedback or responses given by the customers to each of your marketing strategy.

Writing a marketing plan is no doubt a time consuming task. Marketing plan writers must be very careful when writing the marketing plan. At BizPlanCorner.com we provide a good quality marketing plan, which is written by our professional marketing plan writers.

·   BizPlanCorner.com provides high quality and professional business plan writing service. For more information, samples and tips on business plans writing, please visit Business Presentation

·   Business Plan Service

View all articles by Adil Rehman

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