Revolver PR calls for investment in Digital PR training -
|
|
Business Related Topics...
Entertainment, Recreation & Sports Related Topics...
Health & Fitness Related Topics...
Home & Family Related Topics...
You are here: DIME Home > Business > Revolver PR calls for investment in Digital PR training
Revolver PR has called upon companies to invest in Digital PR training for young entrants to the industry.
Author: Revolver PR
Date: Feb 1, 2010 - 8:38:45 AM
Printer friendly page
Revolver PR has called upon companies to invest in Digital PR training for young entrants to the industry.
Responding to recent calls from industry figures for the range of qualifications available to both aspiring and current public relations practitioners to be more digitally orientated, Scotland's leading Digital PR agency has challenged communications firms to invest more heavily in training staff on the job. The company, with offices in Glasgow and Edinburgh, believes that organisations must be prepared to put time and resources into providing staff with the support required to get to grips with the digital media.
"While there is a need for existing PR qualifications to encompass digital issues in order to meet the growing demand from agencies for digital PR practitioners, there is a limit to what you can expect such course to achieve. The digital media moves at the speed of light and is in a constant cycle of evolution and change, meaning that formal course materials are at risk of falling out of date before they've even been written," said Revolver PR Managing Director Iain Bruce.
"In our experience new staff benefit far more from on-the-job
Digital PR training than they do by
following a course-based syllabus. While this requires more time and
resources to be focused upon each individual, it's a process that
ultimately produces far greater returns."
A number of industry commentators have recently stated their belief that young people need to be more digitally oriented in their qualifications in order to meet agencies growing demand for trained digital PR individuals. They suggest that recruitment consultants are now struggling to find suitable candidates and have call for potentials employees to be formally taught the foundations of digital knowledge.
Revolver PR, conversely, calls for employers to invest in youth through a process of
in-house
digital PR training, whereby employees are given instruction on the job as
opposed to studying through external educational institutions.
"There is
far too great a
number of wasteful media courses out there that do not prepare young
people for the future as it is" says Bruce.
"On-the-job training is much more beneficial when considering that
public relations companies require young individuals who pay attention,
are keen to learn and who take direction without hesitance."
View all articles by Revolver PR
Are You Staying Cool At Work?Jul 13, 2011 - 8:15:40 AM |
Business Productivity Apps That Will Save the DayJun 15, 2011 - 7:02:15 PM There are no limits to productivity. Every small business owner will tell you that productivity is the one thing they are constantly trying to improve – because it has no bounds and reaps huge benefits. Especially with the use of technology, efficiency can grow in leaps and bounds. With computers getting smaller and phones being more than phones, the office is now truly mobile. Let's take a look at some mobile apps that will help you continue to push the boundaries of productivity in your business.... [Read the full story] |
Importance and Benefits of B2B MarketplaceMay 7, 2011 - 7:07:24 AM In today’s world, the competition in each and every field is increasing day by day. So, it is becoming a big problem for every business person to survive in this tough market. But still here is term for every businessman known as B2B that is giving an opportunity to all of them to expand their business all over the world as soon as possible.... [Read the full story] |
Business orphans in the digital era?May 4, 2011 - 3:33:05 AM Web and digital media form the roots of the globalization age. They facilitate real-time contact and information sharing, access and transmission among multiple users trespassing time and geographic boundaries. Does this really mean that communication has become easier, quicker and more effective? Which roles do language and translation play in this virtual and globalize world?... [Read the full story] |
| Search for articles: |
|
|
 Putting Up a Small Commercial Printing Business |
| So You Might Be Unemployed And Desire To Become A San Francisco Real Estate Investor Now |
| Meditation and Mindfulness: Dealing With Emotion |
| CPA Websites: Five Essential Ideas for Composing Convincing Articles |
| Set Goals In Order to Come Up With Your Action Plan |
| Is the Air in Your Home Safe to Breathe? |
| Coarse Fishing Tackle Review: The JW Young 13ft Trotter Rod |
| Section 1031 Exchanges For San Diego Real Estate Investors |
| Phoenix Real Estate Investing For Highest Possible Earnings |
| Legendary are the Volk Racing TE37 Wheels |
| Developing the Next Generation Wall Station (ChaseDesk™) for Healthcare - A Case Study |
| What are step down transformers? |
| Introducing Sharehype, the Revolutionary Tool for Online Marketers |
| Rewards To Shopping For Austin Real Estate On The Web |
| Hydroponics for Beginners |
Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here.
|
| Dime-co.com Home |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
About
Featured Authors
Subscribe to our RSS feed for immediate alerts