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You are here: DIME Home > Business > Building a Sustainable Business
Sustainable businesses should combine the objective of making profit with social and environmental concerns.
Author: Kevin long
Date: Oct 27, 2009 - 8:38:16 AM
Business organizations across the
world need to follow an effective approach in order to run an environmentally
sustainable business. They need to reduce their carbon footprint and also come
up with products that will help the consumers in minimizing the same. This will
be possible only when they include the environmental aspect in the entire
product lifecycle.
A
sustainable business is one that makes profit without causing any damage to the
society or the environment. Traditional business organizations were the worst
hit with the recent financial crunch as they used to run in an unsustainable
manner. Such companies never took climate change and pollution into serious
consideration while running their business. According to experts, the main
reason behind this failure was the notion that making a profit is more
beneficial as compared to doing business in a sustainable manner.
A sustainable
business should meet the triple bottom line and follow progressive human rights
and environmental policies. It should make use of natural resources in a
balanced manner so that present as well as future needs can be met. One can’t
deny the fact that business activities not only affect the company, suppliers
and customers but it also has significant impacts on the environment. In order
to build a sustainable business, one must identify the reasons for doing
business. Do you want to start a business for making money or you want to
strike a balance between profit and social and environmental causes? Only when
you determine the man objective you will be able to run a successful business.
Industry
experts are of view that sustainability should be a combination of people,
planet and profit. A business organization should strike a balance among these
factors with the help of
sustainable development and
sustainable distribution for a significant impact on the society, environment
and growth of the business. A business can be successful only when it combines
the objective of profit making for the stakeholders with socially responsible
business activities that will benefit the environment as well as communities.
Author's BIO:
Kevin Long is the founder of Global Deaf Connection and
the co-founder of Justmeans, a social utility site that helps companies to
attract and ignite advocates of better business and good work related to
sustainable business, sustainable
development. Kevin has done significant business development work for both
for-profit and non-profit organizations.
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