Times Private Treaties seeks to expand Indian advertising market - Times Private Treaties to woo the Indian advertising market |
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You are here: DIME Home > Joint Venture Tips > Times Private Treaties seeks to expand Indian advertising market
Times Private Treaties to woo the Indian advertising market
Author: brandbazar
Date: Sep 26, 2009 - 2:27:43 AM
Times Private Treaties, with its
innovative model, aims to expand advertising market for BCCL by wooing first
time advertisers. The company feels that the Indian market is largely commodity
driven instead of brand driven as currently it is estimated that only 15,000
brands in
Times Private Treaties offers brand building and advertising opportunities to media shy entreprenuerial companies in its media vehicles in return for equity in those companies. This allows the companies to advertise without blocking cash flow which can be instead utilized for their growth and expansion plans.
Explaining about the business model, Sivakumar Sundaram, CEO-Designate, Times Private Treaties, says that there are three engagement levels, first is consulting, second is selling BCCL media properties and third is investing in clients. This includes unlocking brand value of the client, strategising and buying. The key objective is to provide brand building opportunities for little known entrepreneurial companies to help them build brands by becoming a part of mainstream advertising.
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