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7 Tips for Successful Internet Marketing

Still today, the Internet continues to increase in both popularity and population. There are more users going online every day. The Internet opens global market opportunities for companies to sell their products to an online audience. This can provide businesses a perfect environment for tremendous growth, not only demographically, but also geographically.

Author: Kevin S. Taylor, MBA
Date: Mar 5, 2009 - 10:39:29 PM

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There are many ways to strengthen the effectiveness of your Internet Marketing campaign. Consider the following Internet marketing tips and etiquette for doing online business effectively rather than offensively.

Tip 1

Internet marketing techniques include more than search engine optimization. Choose a technique for the promotion of your business and work on it until it is perfected. It is better to do one item very well than to do many things poorly. Once you have perfected the first technique, then you can move on to other Internet marketing suggestions.

Tip 2

Put emphasis in your customer service and practice it with your existing customers. It is a lot less expensive to keep current customers than to find new ones. This applies to Internet marketing by including your existing customer base in any promotions that you offer online. Keeping your customers happy is just as important with an online business as it is with a traditional brick and mortar storefront.

Tip 3

When dealing with numbers, it is important to give the perception of precision. Rounded numbers do not capture an audience’s attention like specific numbers do. This is the reason that companies use specific figures, such as “kills 99.9% of bacteria” or “99.7% decaffeinated”.

Tip 4

Create bonuses that encourage return shopping. Offering discounts for return customers is a great way to establish buying habits. It is also beneficial to offer a variety of timely promotions. When one discount expires than immediately offer another promotional benefit to stimulate the call to action. Many successful companies create 4-5 different offers and promote them one at a time. When one expires, move on to the next one. Then, start the cycle over again.

Tip 5

Avoid making unbelievable, bold claims – no matter how true they may be! Again, the issue is related to perception. If your audience is not likely to believe a statement then you stand to lose credibility and customers.

Tip 6

Know your target market. If you are not receiving sales from your Internet marketing endeavors than you are not reaching your true target market. Spend time evaluating your target market and if you do not realize a return on your investment then pursue different ways to reach the target.

Tip 7

Understand what sets you apart from your competition and make it blatantly clear to your online audience.

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