How to Create Compelling Newsletters - This article aims to provide simple yet smart tips that can help you create compelling newsletters for your business marketing needs.
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You are here: DIME Home > Strategic Planning > How to Create Compelling Newsletters
This article aims to provide simple yet smart tips that can help you create compelling newsletters for your business marketing needs.
Author: Brad Kartel
Date: Nov 24, 2010 - 10:49:43 AM
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What makes for an effective newsletter? We are asking this because we know for a fact that newsletters are one of the most effective custom printing projects to have when you want to market your business to your target clients.
Creating an effective newsletter is important because it is one way of communicating and reaching out to your target clients. If you want your target clients to know more about whom you are and what you can do, a customer newsletter is complete with valuable information that can engage your readers and motivate them to read what you have to say month after month.
But custom printing a newsletter, whether you do it via a print online company or a traditional printer, can be quite challenging especially when you have to come up with articles and features on a monthly basis. To help you produce customer newsletters on a regular basis, here are a few of the smart tips to help you create a compelling marketing tool to build your relationships with your target clients.
a. Understand what a newsletter is made of.
Of course, first and foremost, you need to understand how you can form your newsletter so that you can effectively communicate your thoughts and ideas to your target clients. The idea behind a newsletter is to share valuable information about your products and services, your business and benefits. But here’s the catch: you need to create your layout in a way that would accomplish what you’ve set out to do, which is of course, to sell your business to your target audience. By providing your target clients with useful information, you are establishing credibility for your business, and positioning yourself as an expert in your particular field.
b. Strong subject lines.
You may have the best content and design, but if you can’t get your target clients to pick up and open your newsletter, you’re just wasting your time, money and effort on nothing. The first step to getting them to open your newsletter is to pique their interest, enough to get them intrigued and want to learn more of what you have to say. So when writing your subject lines, be sure to learn from how some print media like the magazines and newspapers grab your attention. And get it done in your own subject lines, including making them short and simple, and direct to the point.
c. Keep it personal.
Although you are targeting everyone in your market, you can still personalize your newsletter by adding the name of each of your target audience to your direct mailing. There are software programs these days that allow you to include your target client’s name to your mailing address, which again, can further make your newsletter printing more personal.
d. Informative and useful articles.
Content is the name of the game when creating your newsletter. Here is where you need to provide your readers with several useful and valuable content that would make life better for your target audience. Include articles about relevant tips and how-tos, or even advice that is related to your industry or market. If you can, hire a writer who knows how to tell your story well. Engaging information that is relevant to your audience can go a long way in getting you the “reads” for your newsletters.
e. Simple and easy-to-read layouts.
Finally, be sure to have a clean, simple layout that would be easy for your target audience to read as well as appeal to them. A newsletter that is aesthetically pleasing to look at can encourage your target clients to read what you have written in your copy and get them to be interested in your business and what you have to offer them.
Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through acquiring print online services. Learn more about custom printing.
View all articles by Brad Kartel
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