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Different types of mailing lists and strategies for your direct marketing campaign

Using a saturation mailing list, otherwise known as a resident/occupant mailing list will allow your business to target every potential sales lead in your market area. Saturation mailing lists are not only wide reaching, but the most inexpensive to purchase of all the genres of direct mail marketing lists.

Author: Jason john
Date: Aug 25, 2011 - 5:30:37 AM

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Using a saturation mailing list, otherwise known as a resident/occupant mailing list will allow your business to target every potential sales lead in your market area.  Saturation mailing lists are not only wide reaching, but the most inexpensive to purchase of all the genres of direct mail marketing lists.  

Purchasing your saturation mailing list from a quality list broker is a wiser choice than attempting to compile your own saturation list.  A mailing list broker will provide you with a saturation mailing list custom fit to your geographical needs.  Your saturation mailing list can be complied by zip+4, carrier route, zip code, city, county, scf, state, or a radius around your businesses location.  Also, a mailing list broker will be sure that your saturation mailing list is sorted in walk sequence order and saturates at least 90% of each carrier route selected.  Having your saturation mailing list with these considerations will allow your business to qualify for a deep postage discount, otherwise known as a saturation discount.   The postal discount on saturation mailing lists can vary from 30-60% from first class postage rates.

Business that sell mail lists, direct businesses of all types to a genuine way to obtain, retain, and develop a loyal book of business that can produce a great deal of profit.  Seeking out a reputable list broker doesn’t have to be a task, but more of an interview process.  Finding the right list broker that can get you a mail list, direct you, and help you grow your book of business should be paramount.  Having the wrong list broker in charge of compiling the most important component of your marketing campaign, the mail list, directs your businesses money, time, energy, and reputation downward.

Ever wonder why you are getting tons of direct mail offers for credit cards, car loans, and mortgage refinancing?  You have gotten your name and contact information put on a credit score mailing list.

Companies that offer a line of credit to consumers use credit score mailing lists to reach consumers that are able to be approved for their offer.  These types of companies purchase their credit score mailing lists from mailing list vendors and even credit agencies such as Equifax and Experian.

Credit score mail lists can be selected by not only credit score, but also the likelihood that you will file for bankruptcy in the next year, if you have filed bankruptcy in the past (including what chapter and when), and if you are late on your payments.  The amount of debt that you are in, along with how many accounts are past due on are also filters available on a credit score mail list.

Although many companies that choose to use a credit score mailing list are reputable there are those companies out there that use credit score mailing lists to prey on those with past credit problems.  With this becoming an increasing problem, many mailing list brokers and credit agencies are requiring companies that mail to a credit score mailing list to show a sample mail piece before a data file of names and contact information will be turned over to them.

Looking for a Mail list broker to buy mailing lists from? Visit the best Mail list provider BBDirect.Com.

View all articles by Jason john

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