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How to Create SMS Marketing Messages that Work

As a business owner, there are numerous ways through which you can advertise your products and services to your target audience. You can either opt for pamphlets or newspaper and television advertisements.

Author: Omer S Samiri
Date: Sep 8, 2011 - 11:09:57 AM

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As a business owner, there are numerous ways through which you can advertise your products and services to your target audience. You can either opt for pamphlets or newspaper and television advertisements. Still, you could reach your customers and clients via the mobile phone. In recent years, more and more business owners have turned to SMS marketing. It is a form of advertising that allows you to reach a large number of people in a short time. However, for SMS marketing to be effective, you must get it right. What follows are tips to help you do exactly that.

First, even before you send that SMS marketing message, you need to make sure that you have put in place the right security procedures and data guidelines. Failing to do this can result in a situation where the SMS marketing messages you send are misused and/or altered. Since the responses that you receive from potential clients and customers might contain personal details, privacy ought to be maintained. If you are unsure about how to start a text message marketing campaign, it is best you consult an expert. There are numerous individuals who are experts in mobile advertising and marketing practices. There is a good chance you can find one in the local telephone directory or better yet on the internet.

Understand that short messages are used to communicate something immediate. Therefore, get the timing right. If you want the text messages to work, tell them about a sale that is happening right now; not one that will happen next week. Additionally, make concessions to provide your audience with an unsubscribe feature while setting up a SMS marketing campaign. Your would-be customers should come first. In case they are not interested in receiving SMS marketing messages from you and your company, they should be able to opt out. The unsubscribe feature is crucial as it communicates to potential clients that you are not in any way a spammer intent on flooding their phones with messages of a boorish nature.

Effective SMS marketing also mandates that you only send the text messages to individuals that have already been opted in. Prior to starting an SMS marketing campaign, it is key that you first collect the phone numbers of those individuals that seem keen on the products and services you are vending. You can do this in a seminar, e-mail campaign or directly through your company’s website. While you could always send random messages, it is ill advised. More over, it has very little chance of success. People do not take kindly to random text messages whatever the content.

If you decide to venture into SMS marketing, take the time to understand what limitations and boundaries mobile technology has. Make sure you conduct a detailed analysis of your target group well before you send out the first short message service. This will ensure that you do not fall flat on your face. If possible, consult with another business owner that has been down the SMS marketing road before.

Omer Samiri is the author of this article on Mobile Marketing. Find more information on Sms Marketing here.

View all articles by Omer S Samiri

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