You are here: DIME Home > Marketing > Is it all About Google AdWords?

Is it all About Google AdWords?

Author: Rob Smith
Date: May 27, 2011 - 7:14:45 AM

Printer friendly page

When thinking to run a PPC campaign the first thing that comes to the minds of the advertisers is Google. However there are many other search engines that have their own advertising programs just like Google and can help them achieve desired results. Whenever someone thinks about running a pay per click campaign, the first thing they will think of is usually Google. This is understandable; after all, Google AdWords is a major way of getting a pay per click campaign up and running. Whenever you read content about PPC marketing it will typically mention Google AdWords and little else.

But let’s not forget there are other options out there. Yahoo! has its Search Marketing option and there is also the Microsoft adCenter to think about. But does this mean you should automatically be throwing yourself on all three of them? Or should you simply focus on one of these ad models and then move on to the other two later on?

The first point to consider is your budget. A budget is always so important when it comes to running a pay per click campaign. But when you are considering using more than one company for that campaign you are automatically putting more strain on your budget. If you have a very small budget to play with, you might be better focusing on just one company – say, Google, for example. Trying to cover all three could be a big mistake, because it might stretch you too thin. It would work for the bigger companies with bigger piles of marketing cash to sink into a PPC campaign, but the smaller guys need to start out in a smaller fashion.

It might be prudent to explore the options with each PPC outlet before you begin though. So many people go straight to Google that you could be missing a trick to go straight there with them. Perhaps Yahoo! would be a better option? Would there be less competition there and thus better results? Nothing is certain but you should at least consider all the possibilities.

The main thing for you to remember is the reality that it doesn’t all begin and end with Google. If you start off with a Google AdWords campaign you might then think you can move on to a Yahoo! campaign as well. Expanding your horizons and your ways of meeting a new audience is always going to hold promise for your business.

Some people opt to get a firm to handle all their PPC needs for them. This might be ideal if you have a reasonable budget to spend on your pay per click marketing. It could also make a comprehensive PPC campaign easier to manage, because you can let a manager handle all three campaigns for you. This leaves you to get on with running your business.

Whatever you decide to do it is worth considering the advantages that all three advertising networks can offer you. If you have a small budget you shouldn’t try and stretch it over all three of them; start only with what you can comfortably manage. But bear the others in mind because when you have more cash and you have got the hang of PPC campaigns, you may want to spread your wings.

There are many ways to consider your PPC campaign. These pay per click campaign can be managed by self or by a ppc company. Many websites can guide you about your PPC campaigns.

View all articles by Rob Smith

Link to this article:

Code to copy: <a href="http://www.dime-co.com/marketing/Is-it-all-About-Google-AdWords.shtml">Is it all About Google AdWords?</a>

A Rookies Business Guide to Crisis Communications

Jun 29, 2011 - 4:41:34 PM

Many companies make income and customer growth their primary challenges throughout their early days of trading. Even though naturally such components are vital, especially when the economic climate is observing even well established firms failing, there are other crucial aspects of the business universe which it would be naive to circumvent employing.... [Read the full story]

Choosing Trade Show Displays That Grab Your Attention

Jun 25, 2011 - 11:04:41 PM

When your business is involved in a trade show, you need to make sure your brand is properly represented. An ordinary booth isn't going to cut it because there will be other vendors who are your competitors with a custom display and extraordinary trade show booths. If you want your brand to stand out, then you are going to need to know how to get the right look and make some choices in your display so that everyone will know who you are as they pass by.... [Read the full story]

Make the Initial Exposure of Your Postcards Count

Jun 22, 2011 - 3:56:02 AM

All postcards, be it for marketing or for personal communication have five seconds to convince readers that they are worth reading. This is a crucial concept in postcard printing since ignoring those initial five seconds means increasing the rates of failure for those color postcards. In this guide, I am going to teach you how to make those first five seconds count for your postcard printing. Just follow the key design strategies below to make this happen for your own color postcards.... [Read the full story]

How to Avoid Disasters in Your Catalog Printing

Jun 19, 2011 - 1:35:06 AM

Catalogs are very effective sales and marketing tools. Produced properly and used efficiently these powerhouse printed materials can really bring in a sold-out status to companies. However, if it is your first time to undergo catalog printing, you will realize that it is not as easy as lumping a rundown of your products in the catalog.... [Read the full story]

Newest Articles in Popular Topics:

Business & Marketing

Computers & the Internet

Entertainment

Health & Fitness

Finding Ways To Save Money And Maximize Revenue In Business

Cooper's Golf Park Tees Off Their New Website

Fiinovation Adjudged CSR Team of the Year & Caring Company at World CSR Day

Reasons Why Kale Realty is the Best Real Estate Firm in All of Chicago

Montreal Tech Startup Kangaroo Rewards Launches Mobile Loyalty Program for Local Merchants

It is time we break out of the SEO Shelter

3 Strong Reasons You Should Start Your Own Blog

Evolve Your Career With CompTIA A+ Certification Exam

High speed VMware Backups - Powered by UltraBlaze(�) from Vembu

Things to Consider When Selecting a Domain Name for Your Website

Fling Boom "Launches" This Holiday Season

Beautiful Abstract Canvas Art is Up for Grabs

Buying Art as a Gift: Tips From an Expert

Complete Guide to the 2014 Gatlinburg Fine Arts Festival Released by Jackson Mountain Homes

Learn Blues Music Online-Alternative to Traditional Piano Lessons

Causes and Treatment of Acne

What Type Of Constipation Home Remedies Are There?

Manual Wheelchairs: Buying One

Instant Facelift with Dental Implants

Lasik Surgery Leading Correction Of Vision Issues

Home & Family

Shopping

Sports

Travel

Enhance Your Learning Experience Through Best Responsive Elearning Development Tools

Best Apps for Learning German

Esvees is Cranbourne's Elite Hair Dressing Company

Ozone Generator

Practical Tips When Choosing Gates and Gate Openers for Your Home or Business

Why Cases are Required for Mobile Phones?

Are Dealership Services Worth It?

2015 Jeep Grand Cherokee Named Must-Shop SUV for Towing from AutoTrader.com

Online Selling With An Appraisal Advantage

Macsome AudioBook Converter released New Version V2.0.4

Aditi Ashok signs off with a double

Softball Coaching: Avoid Becoming A Nattering Nabob of Negativity

Softball Coaching Tips - The Funnel Approach

Pick Up Specialized Advice on Jumping Exercises Which Are Highly Effective

Vertical Jump Training Tactics to Increase Your Athletic Performance

Tips for Choosing the Right Paris Short Lets

Hostels - the best choice for working womens and college students

Perfect holiday? Book a cruise and sail in Croatia!

Say Aloha to Your Best Vacation Ever with Kohala Coast Properties

The Perfect Guide for a Fantastic Family Trip to Kansas City

Search for articles:

Follow & Share Your Favorite Video Articles

Tell a Friend About This Site

Tweet about this site

Follow @dimeco

Subscribe to the eMarket Smarts^TM Newsletter in order to keep up to date with what's happening with dime-co.com, get the emails on new video articles, featured articles, and more. Your privacy is always protected. We never rent, sell or trade your private information

Recommended Associates

Latest Articles in All Categories

Putting Up a Small Commercial Printing Business

So You Might Be Unemployed And Desire To Become A San Francisco Real Estate Investor Now

Meditation and Mindfulness: Dealing With Emotion

CPA Websites: Five Essential Ideas for Composing Convincing Articles

Set Goals In Order to Come Up With Your Action Plan

Is the Air in Your Home Safe to Breathe?

Coarse Fishing Tackle Review: The JW Young 13ft Trotter Rod

Section 1031 Exchanges For San Diego Real Estate Investors

Phoenix Real Estate Investing For Highest Possible Earnings

Legendary are the Volk Racing TE37 Wheels

Developing the Next Generation Wall Station (ChaseDesk™) for Healthcare - A Case Study

What are step down transformers?

Introducing Sharehype, the Revolutionary Tool for Online Marketers

Rewards To Shopping For Austin Real Estate On The Web

Hydroponics for Beginners

Do you write?

Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here.