Understanding the Technical Terms In Commercial Printing - Here are some technical terms in commercial printing that you should know for better understanding about the printing process.
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Here are some technical terms in commercial printing that you should know for better understanding about the printing process.
Author: Brad Kartel
Date: Dec 11, 2011 - 2:26:33 AM
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As you go on about your journey with your Dallas printers or DFW printers, you continuously learn newer and newer things about commercial printing, commercial prints, and everything about them. Of course, this includes an ever-increasing commercial printing vocabulary, and as you grow smarter and wiser as a commercial printing customer, the words you learn may also start to be more technical and complicated. You have already learned some of the more basic and common words that are of any significant relevance to commercial printing in general, so here is a list of slightly more technical terms which hopefully you would remember pretty easily.
Contact positive. This commercial printing term has something to do with printed images. A contact positive is an image which is exactly the same as the original, at least in terms of image tone and color. This would be understood better in the context of black and white. With contact positive, black is black, white is white, and that is all there is to it.
Contact negative. You would be able to understand the previous term better when you compare it with its complete opposite, the contact negative. As you would expect the tones of a contact negative is reverse of the tones of the original image, which means what is originally white becomes black, and what used to be black becomes white. Remember that roll of fill that all cameras used to have? They were called negatives, and now you know why.
Densitometer. This isn’t so much a technical word as it is a word about a piece of technology. If you have a particularly good background in naming things, you would be able to deduce that a densimoter is a device which is used to determine the density of an object. There are two types of densitometers, the reflection densitometers, and the transmitted densitometers, both of which has something to do with the observation of light and other materials.
Trapping. Trapping has everything to do with different colors and the way they are printed out on a medium. The basic idea is to overlap two different colors without mixing them so that all of the white spaces between the two colors are eliminated. This is one of the techniques used in order to make sure that prints are clean and nearly perfect, among others.
Overrun. This word is the easiest to understand among all of the other words listed here since it does not have anything to do with the technical aspects of commercial printing. An overrun is basically an excess of produced outputs as compared to the required, which is basically a waste of raw materials. Companies tend to control this by setting acceptable limits, though, so not to worry.
Here you have learned about a few more words that would get you better acquainted with the trade of your Dallas printers and DFW printers. Keep in mind, though, that there is but a very slight chance that you will ever get to make use of this knowledge, so it is better to know for the sake of knowing than to expect anything else.
Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through acquiring services from Dallas printers. Learn more about these DFW printers.
View all articles by Brad Kartel
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